Service Design workshops – creating new services for the ULs
OUAS Service Design team has been facilitating creation workshops of Callio, Reiche Zeche and Äspö Hardrock Laboratory. The last one took place on 10th April in Äspö.
The aim of the activity WP3.2 has been to create a service concept of a new or improved service for each UL. We had a very active group in Äspö. In the picture you can see the participants representing customers, SKB, the local community, consultants and research institutes.
We worked the whole day on this main question: How can Äspö Hard Rock Laboratory support geo-measurement companies in their R&D and innovation activities? Here are the main tools used in the very productive workshop.
The Tree about collaboration and relationship describes both service providers and customers’ thoughts of what is best in the collaboration, what to expect of the collaboration, the challenges, how to improve collaboration, and how they see the future of their relationship. Customers value the high quality of the facility, networks and the competence of the Äspö HRL.
Value propositions were developed for two geo-measurement companies. Value proposition is a strategic management decision of what a company believes its customers value the most and what the company is able to deliver that gives it a competitive advantage. It also forces an organization to clearly articulate the basis of valued benefits from the customer perspective.
Finally, a service blueprint was done. It is a visual tool, which is produced collaboratively with the service provider and the customers. It helps to identify the most crucial areas or points in the service process. The workshop day was full of many useful discussions on the services of Äspö HRL, and participants seemed to be satisfied with the results.
Creation workshops have taken place also for Callio Lab and Reiche Zeche.
The workshop of Callio Lab was organised in November 2018, and the focus was on the key requirements of data storage and managing services when considering the needs of companies and organisations interested in hypersensitive data center services. Altogether 19 participants, potential customers and service providers, experts, and also Master students, provided ideas for the new service.
Service Design workshop for Reiche Zeche was in February 2019 in Freiberg. The focus of the workshop was on the critical points in the service process of the long-term customers, which are research institutions. The service of Reiche Zeche is in fact provision of research infrastructure. Participants of the workshop were, a.o. mining professor, mine manager, experts and researchers from the research institutes and projects. Based on their ideas the following value proposition was provided.
The next creation workshop will be in Ruskeala, Russia in May 2019. The focus of the workshop will be on underground space as a touristic destination in Russia.
After these workshops, a report with conclusions and recommendations will be sent to each UL. The next step in this activity will be developing the service offering for the UL network for which a workshop will be organized in the autumn 2019.
Facilitators from OUAS: Päivi Aro, Helena Ahola and Taina Vuorela
