Empowering Underground Laboratories Network Usage (EUL) is an extension stage project that has its roots in the regular project Baltic Sea Underground Innovation Network (BSUIN).
In the Baltic Sea region, there are world leading science organizations and industrial companies specialized in geophysics, geology and underground construction, as well as, several highly interesting underground laboratories (ULs) that are not utilized to their full potential.
In the BSUIN project service concepts for ULs have been developed to help to meet the needs of industry and research and to increase the utilization rate of laboratory space. To help potential customers to find ULs for business and research, also efficient methodologies have been used to standardize characterization data of the underground facilities and to find out operational, legal and safety requirements. The main outcomes are the Web-Based-Tool (WBT) and the network of ULs which will be in the form of an association. The association strengthens the cooperation and visibility of the ULs. The WBT is an open-access platform to the characterization data of the ULs. It helps potential customers to efficiently and easily find information, benefits, and opportunities that the ULs offer. The main objectives of the extension stage project EUL are based on these.
One of the main objectives of EUL is to test the developed business and service concepts for the established network of underground laboratories and for the individual laboratories. Testing ensures the functionality of laboratory service concepts and customer relationship management processes for commercial and non-commercial users. It provides feedback on how the laboratories should further develop their process from early contact to having the clients operating in their facilities.
Another main objective is to test and develop the web-based tool (WBT). Users from partner and associative organizations and ULs will test it from their perspectives. The feedback helps to steer the tool into a more user-friendly and more purposeful direction for the potential customers and the underground laboratory managers to use.
To reach new customers and understand different possible customer segments, a big data analysis of users of ULs worldwide will be conducted. Also marketing the network and underground laboratories will be tested and best marketing strategies identified.
The main target groups are the ULs, their users, and potential customers (companies and researchers). The ULs will become wider known and utilized. They will have a larger pool of potential new customers, better customer relationship management, and customer processes. The potential new customers will have better opportunities to find information on the ULs. Another target group is regional development agencies that will be informed about the business possibilities in ULs so that they can provide information to potential customers looking for business opportunities.
There are 13 partners in the collaboration from eight countries.